Well, it may not mean that much to anyone else, but we’ve finally built our own CRM solution (customer relationship manager), enabling us to stay in touch with everyone who’s contacted us in the past about the Festival System. Above and beyond the standard reasons for having one, it’s vital for us due to the seasonal sales cycle we’re in – we only have a limited window in which to approach prospective clients – which makes retaining a good sales team pretty impossible.

In the past four years we’ve been through five different outfits and, to be honest, it’s probably better coming from us anyway. Admittedly we’re not hard-nosed sales types (although a sales course or two might be warranted… when we can find the time!), but a decade of working with festivals and tailoring the system for multiple demands means that we can generally answer most questions on the spot. And, almost as importantly, talking to prospective clients is an incredibly useful way of looking at the software through fresh eyes. A lot of the recent system improvements have been directly related to questions posed while we’ve been demoing the software. So, if you want to stay abreast with what we’re up to, drop us a line.